Cricket West Indies has announced a new partnership with Livpure, which will serve as an official jersey sponsor for the West Indies Senior Men’s Team.
The deal covers the ICC Men’s T20 World Cup 2026 and the team’s upcoming white-ball tour of India later this year.
The announcement comes as the West Indies ride a strong winning streak and prepare for their Super Eight clash against Zimbabwe on Monday.
First ball in that match is set for 9:30 a.m. Caribbean time.
CWI President, Dr Kishore Shallow, welcomed the partnership, calling it an important step in strengthening the commercial foundation of West Indies cricket.
“This collaboration reflects the enduring global appeal of West Indies cricket and our ability to attract respected international brands,” he said.
“Strategic partnerships such as this are critical to supporting the growth, competitiveness, and long-term sustainability of our game across the region. We look forward to building a strong and mutually beneficial relationship with Livpure as our team competes on the world stage,” Dr Shallow added.
CWI chief executive Chris Dehring also welcomed Livpure and echoed the sentiment of the Windies’s continuing appeal globally.
“This partnership reflects the global appeal of our team and the strong commercial opportunities associated with West Indies cricket, particularly in key markets such as India. We look forward to working closely with Livpure to deliver value both on and off the field during a pivotal year for our men’s team,” Mr Dehring said.
Rakesh Kaul, managing director and CEO of Livpure, was enthusiastic about the collaboration with CWI.
“The passion, flair, and global fan base of West Indies cricket align strongly with our brand values, and we look forward to engaging millions of cricket fans through this partnership as the T20 World Cup in India and Sri Lanka sets the stage for an atmosphere of unmatched scale and excitement that resonates deeply with audiences across the world,” he said.
