Sprint legend Usain Bolt has been named as an ambassador for the upcoming ICC Men’s T20 World Cup.

The announcement comes ahead of the start of the tournament which will be played in the West Indies and USA from June 1st – 29th 2024.

The event’s organizers say Bolt’s global appeal, out of this world athletic achievements, and ability to transcend boundaries make him a perfect fit as an ambassador.

Bolt created history at the 2016 Olympic Games in Rio when he achieved the ‘Triple-Triple’: three gold medals at three consecutive Olympic Games.

He also currently holds world records in the 100m, 200m and 4x100m with times of 9.58 secs, 19.19 secs and 36.84 secs.

As an ambassador, Bolt will play a key role in promoting the event, starting with a cameo appearance in next week’s release of the event’s official anthem music video alongside iconic artists Sean Paul and Kes.

The eight-time Olympic Gold Medallist will also attend T20 World Cup matches in the West Indies and participate in fan engagement events promoting the sport within the United States.

Regarding the new role, Bolt said: “I am thrilled to be an ambassador for the upcoming ICC Men’s T20 World Cup. Coming from the Caribbean where cricket is a part of life, the sport has always held a special place in my heart, and I look forward to attending West Indies matches at the World Cup and making a contribution to the growth of cricket globally.”