About Us

We are an independent, privately owned radio station, broadcasting nationally and internationally via the Internet from our offices at Level 4, Long Circular Mall, St. James.

We are led by a Board of Directors comprised of some of the nation’s most experienced businesspersons from the financial, commercial and broadcasting sectors.

As 103FM shareholders, our staff have a vested interest in our success.

Our Mission

To always be first in our listeners’ hearts; responding to their needs and exceeding their expectations with:

  • Courteous Service,
  • Innovative High Quality Programming, and by
  • Leadership among East Indian stations first, and all others thereafter.

With this in mind we promise: Value and Satisfaction to all our customers.

Core Values

How we work is fostered by our steadfast resolve to ‘Being First’, so in all that we do, we are inspired by the values of:

  • Integrity
  • Innovativeness
  • A Pioneering Spirit
  • Teamwork
  • Continuous Learning
  • Commitment to Market Leadership
  • Customer Satisfaction.

Brand Positioning and Essence

103FM is committed to maintaining its brand position of being the radio station of choice for listeners tuning into East Indian targetted radio.

We aim to be ‘THE FIRST!’ – The essence of our brand is to ensure that we always offer our listeners the premium programming content they deserve and seek. In other words…

We offer only ‘THE FINEST!’ – To do this, we constantly review our programming content, seeking always to introduce innovative music and entertainment to reach our current and emerging listener bases.