The T&T Cancer Society and the Scotiabank Foundation have launched a new campaign to combat smoking and vaping among the nation’s youth.

This initiative, centered on high school outreach and innovative messaging, aims to empower young people to make informed choices and adopt healthier lifestyles.

The theme is “Don’t Follow The Cloud – Lead the Crowd”.

The campaign is set to kick off in early May, aligning with the global observance of World No Tobacco Day on May 31st.

TTCS says at the forefront of activities will be the theme for World No Tobacco Day, which is ‘Protecting Children from Tobacco Industry Interference’.