TATA Group has extended its sponsorship deal with the Indian Premier League to 2028 with the highest-ever sponsorship amount in the League’s history.

According to the League, the sponsorship comes in at a value of INR 2,500 crore (approximately US$301 million).

TATA Group previously held the title sponsorship rights for the IPL in 2022 and 2023 and is also the title sponsor of the Women’s Premier League.

IPL Chairperson Arun Singh Dhumal says, “The record-breaking sum of INR 2500 crore by TATA Group is a testament to the immense value and appeal that the IPL holds in the world of sports. This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact.”

The 2024 IPL will be played from March 22nd and culminates just before the start of the T20 World Cup on June 1st.