SportsMax founder, Chris Dehring, has been appointed to serve as Chief Executive Officer at Cricket West Indies.

This announcement comes today from CWI, which describes Mr Dehring as “A visionary leader with an extraordinary track record in finance, sports management, media, and telecommunications…”

It says he was selected from a competitive pool of over 50 applicants representing Europe, Australia, Afghanistan, India, and the Caribbean.

Dr. Kishore Shallow, President of CWI, praised the appointment, saying, “Consistent with the priority to recruit exceptional leadership to drive our mission forward, Chris Dehring represents the best of the best—an innovator, strategist, business magnate and passionate advocate for West Indies cricket. His return as an executive at West Indies cricket signals the dawn of an exciting new era as we work to reclaim our position as a dominant force in world cricket.”

In addition to being a founding member of SportsMax, Mr Dehring also co-founded Jamaica’s first investment bank, Dehring, Bunting & Golding, which was eventually acquired by Scotiabank.

His entrepreneurial portfolio further includes ReadyTV, Jamaica’s first digital broadcast television service, and ReadyNET, the country’s first satellite internet provider.

Mr. Dehring will officially begin his tenure on February 1st 2025.

CWI says he will be based at the Coolidge Cricket Ground in Antigua, where he will lead the organization’s strategic vision and operational objectives.