India’s cinemas are hoping that the new movie craze of Barbie and Oppenheimer, which opened this weekend worldwide, will help boost ticket sales, following several poorly performing Bollywood films recently.

Reuters reported that India’s biggest cinema operator PVR Inox is is hoping to cash in on the global “Barbenheimer” craze.

According to the article, PVR Inox set up countdown timers for the first time at several locations and started screening “Oppenheimer” at midnight on Friday, the day of its U.S. release date.

It also was said to cut highly priced snacks and is offering unlimited popcorn refills on weekends.