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Mattel unveils Divali Barbie

Mattel has launched a Barbie for Divali!

Inspired by the holiday, the company partnered with Indian fashion designer and couturier Anita Dongre to design the newest Barbie Signature figurine.

A post on Barbie’s official Facebook page reads, “Barbie and Anita Dongre are proud to unveil the all-new Barbie Signature Diwali doll, ahead of the Hindu Festival of Lights. Dressed in her finest lehenga designed by the world-class Indian couturier, this doll’s look pays homage to Anita’s heritage, and the time-honored craftsmanship of the rural women artisans who sustain its traditions. May Barbie and Anita Dongre’s artistry illuminate your festivities now and for years to come.”

People Magazine says Dongre wanted to pay homage to her roots and portray an “accurate reflection of what contemporary Indian fashion means” to her and Indian women around the world.

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