TTAL completes Tourism Product Audit in Tobago

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    File Photo credit: 103FM

    The Tobago Tourism Agency Limited (TTAL) has completed the first phase of a Tourism Product Audit.

    This is an ongoing initiative to identify and analyze tourism product offerings on the island to determine Tobago’s strengths, gaps, and opportunities to make the destination more desirable to visitors.

    This first phase is focused on the accommodation components of the tourism product offerings in Tobago and included a database review, direct engagement with service providers, and the collection of data through a Tourism Industry Registry.

    The Agency was able to gather information about the accommodation sector.

    It reveals that Tobago has at least 3,700 rooms, offered by 580 properties which includes large hotels and villas, small properties offering bed and breakfast services, as well as a number of self-catering establishments.

    The Audit also revealed the degree of digital integration of those properties, and the areas for development needed to optimize Tobago’s tourism accommodation sector to meet the demands of the global travel market.