The Tobago Tourism Agency Limited recently hosted a travel blogger in a bid to market the island in Germany.
Benjamin Bindewald was a guest from August 13th to 20th, as part of an initiative which saw the TTAL partnering with the Thomas Cook Group to raise awareness of the direct Condor service from Frankfurt to Tobago.
The Thomas Cook Group is a top name in leisure travel that serves 19 million customers across the globe annually.
Mr Bindewald creates digital content for one of Thomas Cook’s travel subsidiaries, Neckermann Reisen, with vlogs and follow-me-around videos under the name “Boarding with Benny”.
Tobago will be featured in his “Boarding with Benny” videos and other social media platforms.
The TTAL believes this marketing initiative will enhance the visibility of destination Tobago in the digital travel and tourism environment.
It says the trip was also designed to demonstrate the level of improvements that have been achieved in many of the accommodation establishments on the island, as the Tobago Tourism Agency seeks to rebuild confidence with the German travel trade.