Lewis: ‘Tobago Beyond’ brand does not imitate any other Caribbean country

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    File Photo credit: Sunil Lalla / 103FM

    The brand ‘Tobago Beyond’ does not imitate that of any other Caribbean country.

    Clarifying this is Tobago Tourism Agency’s CEO Louis Lewis amid concerns that the branding is similar to that of another island.

    He says there are many similarities with Tobago and other Caribbean islands, so it is not strange that there is synergy between taglines.

    Mr Lewis insists that they did not copy the branding of any other destination because the Agency’s intention is for Tobago to stand out.