Tobago tourism officials have established partnerships with specialist tour operators around the world that can focus on selling Destination Tobago.
Earlier this month, a delegation of Tobago officials attended the ITB Berlin travel trade show, in an effort to help boost arrivals to the island.
These operators will sell experiences on the island in addition to flights and accommodation, increase online expenditure on the island and drive business to tourism related businesses in Tobago.
The island is banking on its appeal in four areas: island’s appeal: seas and beaches, eco-adventure and nature, romance and weddings, and local culture, people and heritage.
The officials at ITB Berlin were also able to pursue new avenues for industry growth, and launch the Tobago Beyond brand.