Amitabh Bachchan wins court order over image, personality rights

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Amitabh Bachchan’s name, image, voice, and personality attributes cannot be used without permission.

According to a report by Times of India, this order was passed by the Delhi High Court following a case filed by the actor “against the world at large” seeking to protect his “name, image, voice, and personality attributes”.

In his petition, Amitabh reportedly stated that his name, image and voice were being used illegally to conduct lotteries.

Specifically, a lucky draw was being manufactured in the actor’s name, with the violator also copying the logo for a TV show that he hosts.

Amitabh’s petition argued that as a well-known personality, he is aggrieved by the defendants using his celebrity status to promote their own goods and services without his permission or authorisation.

Justice Navin Chawla found that a prima facie case was made, and pronounced an interim order restraining persons at large from infringing the veteran actor’s personality.