Megastar Amitabh Bachchan is an ambassador for many social causes, from health to environment.
He is the ambassador of Mission Paani, a water conservation awareness campaign which aims to educate the masses about the importance of saving water.
Speaking on that matter today, the actor pointed out that water scarcity is a massive problem in India, and called on people to begin taking steps for its immediate conservation.
“It’s important to start sharing this information, talk to our children, tell them what’s going to happen in the years to come and slowly inculcate some kind of a culture in them which goes along with the thinking of noble people. It’s a massive problem. It’s like a disaster that has already started to happen…”
He also spoke about the devastating impact of erosion:
“The land mass erosion problem is so evident. We used to stay at a hotel in Goa for film shoots where there was a lovely beach. But a couple of years ago when I went there, there was no beach left. It has come right up to the hotel.”
Amitabh is not the only celebrity to advocate water conservation in recent months.
Aamir Khan and his wife Kiran Rao have hosted a series called “Toofan Aalaya” to draw attention to the water scarcity situation in the state of Maharashtra.
The two also founded the Paani Foundation which is a non-profit, non-governmental organization active in the area of drought prevention and watershed management in Maharashtra.