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#TechToday: Nikon unveils first full-frame Z6 + Z7 mirrorless cameras

#TechToday: Nikon unveils first full-frame Z6 + Z7 mirrorless cameras

Nikon has unveiled its first full-frame mirrorless cameras, which are targeted at photography enthusiasts and professionals.

The much-anticipated launch poses a challenge to Sony, which has had this segment of the market to itself.

The move allows Nikon to make high-end cameras less bulky than before and provides an opportunity to develop new types of lenses.

But downsides to the technology include a greater toll on battery power.

Many industry watchers believe the move is critical to the Japanese firm’s future, at a time when smartphones have decimated demand for fixed-lens compact digital cameras.

Sales of mirror-based DSLR cameras have also been weakening.

Nikon previously experimented with mirrorless technology in 2011.

But the new Z7 and Z6 mark the first time it has combined the innovation with a “full-frame” imaging sensor, which is the same size as 35mm format film.

 

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August 23rd, 2018

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