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Taylor Swift breaks three major streaming records with “Look What You Made Me Do”

Taylor Swift breaks three major streaming records with “Look What You Made Me Do”

Taylor Swift has smashed three major streaming records with her new song, “Look What You Made Me Do”.

In just four days, the star has broken the three records, beating the likes of Adele and Ed Sheeran.

Her song was played more than eight million times on Spotify last Friday, more than any other song has achieved on its first day of release.

The video also broke YouTube’s one-day streaming record with more than 39 million views in 24 hours, beating the record set by Adele, whose video for Hello was watched 27.7 million times in its first day.

Swift also set a new benchmark with the song’s lyric video, which attracted 19m views on its first day – more than double the previous record-holder, Something Just Like This by The Chainsmokers and Coldplay.

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August 29th, 2017

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