Actor and former California Governor Arnold Schwarzenegger, teenage dance star Maddie Ziegler, comedian Kevin Hart and tennis star Serena Williams are among the celebrities who will front their own shortform shows on Snapchat.
The social media site has launched Creator Shows, which will feature first-person, vertical video shows with themes like beauty, fitness, dance, fashion, and more.
According to the BBC, Schwarzenegger’s show is called “Rules of Success” and features him giving motivational advice.
There is no word yet on details of the shows being hosted by Hart, Williams and Ziegler.
Creators Shows provides a way for popular creators to extend to their reach — and keep them invested in building their businesses on Snapchat through monetization, similar to what YouTube has done for years.
Like all Snapchat Shows, Creator Shows will appear on the Discover page, to the right of the camera.